Ranger Buddies Quest
OVERVIEW

We turned the Reserve into a digital playground — because saving wildlife starts with reaching the ones growing up on screens.

CLIENT

Mandai

AGENCY

Monks SG

CATEGORY

Branding • Art direction
Experiential • Digital

About
the project

Our challenge

In a world full of screens and instant rewards, how do you get kids to care about wildlife... without sounding like a science textbook?

What we did

We turned 28 hectares of Mandai Wildlife Reserve into a giant digital playground. With a pair of reinvented binoculars — part explorer tool, part game console — kids could take on quests that had them tracking footprints, unlocking trivia, and earning badges. Each mission was co-created with biologists, illustrators, and child behaviour experts — blending learning with play at every turn. Because when nature feels like a game, kids don’t just notice it — they start to care.

The love we received


  • New York Festivals: Bronze for Innovation, 2 finalist

  • AdFest: Bronze Lotus for Mobile Games

  • The Webby Awards: People's Voice Winner, 1x Nominee

  • ADC Annual Awards: Merit for Gaming

  • MAD STARS: Bronze for Innovation, Crystal for Interactive Craft and Games / Branded Tech

  • Spikes Asia: 3x Shortlist

  • Gong Awards: Best of Category for Design, 1x Gold, 2x Silver, 4x Bronze

  • MARKies Award: 4x Silver

  • Event Marketing Awards: Bronze for Best Gamification

Smooth Scroll
This will hide itself!
Ranger Buddies Quest
OVERVIEW

We turned the Reserve into a digital playground — because saving wildlife starts with reaching the ones growing up on screens.

CLIENT

Mandai

AGENCY

Monks SG

CATEGORY

Branding • Art direction
Experiential • Digital

About
the project

Our challenge

In a world full of screens and instant rewards, how do you get kids to care about wildlife... without sounding like a science textbook?

What we did

We turned 28 hectares of Mandai Wildlife Reserve into a giant digital playground. With a pair of reinvented binoculars — part explorer tool, part game console — kids could take on quests that had them tracking footprints, unlocking trivia, and earning badges. Each mission was co-created with biologists, illustrators, and child behaviour experts — blending learning with play at every turn. Because when nature feels like a game, kids don’t just notice it — they start to care.

The love we received


  • New York Festivals: Bronze for Innovation, 2 finalist

  • AdFest: Bronze Lotus for Mobile Games

  • The Webby Awards: People's Voice Winner, 1x Nominee

  • ADC Annual Awards: Merit for Gaming

  • MAD STARS: Bronze for Innovation, Crystal for Interactive Craft and Games / Branded Tech

  • Spikes Asia: 3x Shortlist

  • Gong Awards: Best of Category for Design, 1x Gold, 2x Silver, 4x Bronze

  • MARKies Award: 4x Silver

  • Event Marketing Awards: Bronze for Best Gamification

Smooth Scroll
This will hide itself!
Ranger Buddies Quest
OVERVIEW

We turned the Reserve into a digital playground — because saving wildlife starts with reaching the ones growing up on screens.

CLIENT

Mandai

AGENCY

Monks SG

CATEGORY

Branding • Art direction
Experiential • Digital

About
the project

Our challenge

In a world full of screens and instant rewards, how do you get kids to care about wildlife... without sounding like a science textbook?

What we did

We turned 28 hectares of Mandai Wildlife Reserve into a giant digital playground. With a pair of reinvented binoculars — part explorer tool, part game console — kids could take on quests that had them tracking footprints, unlocking trivia, and earning badges. Each mission was co-created with biologists, illustrators, and child behaviour experts — blending learning with play at every turn. Because when nature feels like a game, kids don’t just notice it — they start to care.

The love we received


  • New York Festivals: Bronze for Innovation, 2 finalist

  • AdFest: Bronze Lotus for Mobile Games

  • The Webby Awards: People's Voice Winner, 1x Nominee

  • ADC Annual Awards: Merit for Gaming

  • MAD STARS: Bronze for Innovation, Crystal for Interactive Craft and Games / Branded Tech

  • Spikes Asia: 3x Shortlist

  • Gong Awards: Best of Category for Design, 1x Gold, 2x Silver, 4x Bronze

  • MARKies Award: 4x Silver

  • Event Marketing Awards: Bronze for Best Gamification

Smooth Scroll
This will hide itself!