We bring evian back to its Alpine roots — with a cheeky little endless runner that turned hydration into a scroll-stopping adventure.
CLIENT
evian
AGENCY
Monks SG
CATEGORY
Digital • Experiential
About
the project
Our challenge
In a sea of sameness on the bottled water shelf, how do you get people to care about what they drink — let alone remember a brand like evian?
What we did
We brought evian back to its source
— the French Alps — with a playful endless runner game.
As players chased drops of hydration down icy trails and glacial rocks, they uncovered fun facts about evian’s natural filtration journey. Part game, part scroll-break, part mini science lesson — this cheeky little adventure made purity feel fresh again, and kept evian top-of-mind in a crowded aisle.
The results
We reached an audience of 9.4 million in APAC, with 15,500 player participations, a game completion rate of 73%, with an average 7 min engagement per visit. Also, we made it to fwa of the day on 5 September 2022!
Smooth Scroll
This will hide itself!
This will hide itself!
The True Source
OVERVIEW
We bring evian back to its Alpine roots — with a cheeky little endless runner that turned hydration into a scroll-stopping adventure.
CLIENT
evian
AGENCY
Monks SG
CATEGORY
Digital • Experiential
About
the project
Our challenge
In a sea of sameness on the bottled water shelf, how do you get people to care about what they drink — let alone remember a brand like evian?
What we did
We brought evian back to its source
— the French Alps — with a playful endless runner game.
As players chased drops of hydration down icy trails and glacial rocks, they uncovered fun facts about evian’s natural filtration journey. Part game, part scroll-break, part mini science lesson — this cheeky little adventure made purity feel fresh again, and kept evian top-of-mind in a crowded aisle.
The results
We reached an audience of 9.4 million in APAC, with 15,500 player participations, a game completion rate of 73%, with an average 7 min engagement per visit. Also, we made it to fwa of the day on 5 September 2022!
Smooth Scroll
This will hide itself!
This will hide itself!
The True Source
OVERVIEW
We bring evian back to its Alpine roots — with a cheeky little endless runner that turned hydration into a scroll-stopping adventure.
CLIENT
evian
AGENCY
Monks SG
CATEGORY
Digital • Experiential
About
the project
Our challenge
In a sea of sameness on the bottled water shelf, how do you get people to care about what they drink — let alone remember a brand like evian?
What we did
We brought evian back to its source
— the French Alps — with a playful endless runner game.
As players chased drops of hydration down icy trails and glacial rocks, they uncovered fun facts about evian’s natural filtration journey. Part game, part scroll-break, part mini science lesson — this cheeky little adventure made purity feel fresh again, and kept evian top-of-mind in a crowded aisle.
The results
We reached an audience of 9.4 million in APAC, with 15,500 player participations, a game completion rate of 73%, with an average 7 min engagement per visit. Also, we made it to fwa of the day on 5 September 2022!
Smooth Scroll
This will hide itself!
This will hide itself!