We helped McDonald’s launch its first-ever metaverse experience in Singapore — with a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting with a campaign built for the McD app and social feeds.
What we did
We brought McDonald’s “My Happy Place” to life through a social-first campaign that invited users to explore the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends discovering the metaverse together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!
My Happy Place 2.0
OVERVIEW
We helped McDonald’s launch its first-ever metaverse experience in Singapore — with a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting with a campaign built for the McD app and social feeds.
What we did
We brought McDonald’s “My Happy Place” to life through a social-first campaign that invited users to explore the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends discovering the metaverse together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!
My Happy Place 2.0
OVERVIEW
We helped McDonald’s launch its first-ever metaverse experience in Singapore — with a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting with a campaign built for the McD app and social feeds.
What we did
We brought McDonald’s “My Happy Place” to life through a social-first campaign that invited users to explore the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends discovering the metaverse together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!