We helped McDonald’s launch its first-ever metaverse experience in Singapore — a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting where our audience already was: the McD app and their social feeds.
What we did
We brought McDonald’s “My Happy Place” to life by inviting users to discover the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends exploring this new world together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!
My Happy Place 2.0
OVERVIEW
We helped McDonald’s launch its first-ever metaverse experience in Singapore — a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting where our audience already was: the McD app and their social feeds.
What we did
We brought McDonald’s “My Happy Place” to life by inviting users to discover the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends exploring this new world together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!
My Happy Place 2.0
OVERVIEW
We helped McDonald’s launch its first-ever metaverse experience in Singapore — a social-first campaign that turned in-game play into real-world rewards.
CLIENT
McDonald's
AGENCY
Distilleri
CATEGORY
Social
About
the project
Our challenge
The metaverse felt complicated.
We needed to make it fun, familiar, and worth stepping into — starting where our audience already was: the McD app and their social feeds.
What we did
We brought McDonald’s “My Happy Place” to life by inviting users to discover the metaverse through play.
Inside the app, users could check in, complete challenges, and unlock exclusive deals. We kicked things off with a launch film following a group of friends exploring this new world together — backed by contests and giveaways tied to in-game actions.
Smooth Scroll
This will hide itself!
This will hide itself!